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Question
In which stage of marketing, manufacturers believed that customers would buy the product if quality was good?
Options
Marketing-oriented stage
Production-oriented stage
Sales-oriented stage
Product-oriented stage
MCQ
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Solution
Product-oriented stage
Explanation:
The product-oriented stage is based on the business theory that customers will naturally prefer products with the best quality, performance, and new features. As a result, manufacturers assumed that a superior, well-engineered product would sell itself, turning their whole corporate focus to continual product improvement and quality control rather than assessing client demands.
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