Question

In which stage, importance to consumer satisfaction was recognised and business policies were designed to provide value satisfaction to customers?

Options

• Sales-oriented stage

• Marketing-oriented stage

• Social-marketing stage

• Consumer-oriented stage

Answer 1

Marketing-oriented stage

Explanation:

The marketing-oriented stage represents a fundamental shift in company thinking, with consumer delight being acknowledged as the ultimate engine of firm survival and success. Instead of making items blindly or employing aggressive hard-selling tactics, corporations focused their entire emphasis on discovering the specific needs, wants, and preferences of target markets. As a result, all corporate and functional business policies were carefully planned and linked to provide maximum value directly to the consumer.