Advertisements
Chapters
2: Marketing mix - 4 P's
3: Advertising and Brand Promotion
4: Sales and Selling Process
5: Generally Accepted Accounting Principles (GAAP)
6: Financial Accounting and Reporting
7: Banking and Bank Transactions
8: Fundamental Concepts of Cost
9: Importance of Human Resources
10: Recruitment, Selection and Training
▶ 11: Public Relations
12: Issues of the Environment
![Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations - Shaalaa.com](/images/commercial-applications-english-class-10-icse_6:24f6f4a7b9ed4bc7bafe97f5daf365e6.jpg)
Advertisements
Solutions for Chapter 11: Public Relations
Below listed, you can find solutions for Chapter 11 of CISCE Goyal Brothers Prakashan for Commercial Applications [English] Class 10 ICSE.
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 11 Public Relations EXERCISES [Pages 180 - 183]
OBJECTIVE TYPE QUESTIONS.
______ is the process of gaining public support for an activity, cause or organisation through information and persuasion.
Public relations
Public applications
Personal selling
Advertisement
Public relations is a ______ and sustained effort to develop and maintain mutual understanding between an organisation and its various publics.
Planned
Unplanned
Prepared
None of these
Public relations primarily aims to manage the internal relationships within an organization, with external relationships being a secondary focus.
True
False
Statement 1: Public relations is primarily concerned with managing a company’s internal communications.
Statement 2: Public relations involves anticipating, analysing, and interpreting public opinion to benefit the organization.
Which of the following is/are correct statement(s)?
Only Statement 1 is correct.
Only Statement 2 is correct.
Both statements are correct.
Both statements are incorrect.
Good public relations help in ______.
Building goodwill and positive image
Attracting and attrition of talent
Building goodwill and negative image
Decreasing sales and revenue
Good consumer relations depend heavily upon the nature of the ______ provided to consumers.
Products
Services
Both products and services
None of these
A public relations manager is trying to convince a community to support a new company policy. The manager carefully listens to the community’s concerns and adjusts the policy accordingly.
Which element of public relations is being demonstrated in this scenario?
Persuasion
Empathy
Human Relations
Dialogue
Assertion (A): Dialogue is an essential part of public relations because it facilitates two-way communication.
Reason (R): Dialogue in public relations is used to impose the organization's views on the public.
Both Assertion (A) and Reason (R) are true, and Reason (R) is the correct explanation of Assertion (A).
Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).
Assertion (A) is true, but Reason (R) is false.
Assertion (A) is false, but Reason (R) is true.
It means to convince another person of some idea, product, service or institution, to induce a person or group or to do something.
Human relations
Empathy
Persuasion
Dialouge
Look at the image below showing a company’s event:
Which of the following public relations benefits is most likely to be achieved through this event?

Improved government relations
Enhanced employee satisfaction
Positive media coverage and public image
Increased sales revenue
A company is deciding between two public relations strategies:
Strategy 1: Focuses on aggressive media campaigns to boost short-term sales.
Strategy 2: Emphasizes long-term community engagement and transparent communication with stakeholders.
Which strategy aligns more with the principles of ethical public relations, and why?
Strategy 1, because it generates immediate results.
Strategy 1, because media campaigns reach a wider audience.
Strategy 2, because it builds sustainable relationships based on trust.
Strategy 2, because it is more cost-effective in the long run.
Empathy is a critical element in public relations, as it helps organizations understand and align with the public’s perspective.
True
False
The Main Reasons for the Rapid Growth of Public Relations is/are ______.
Communication Gap
Population decline
Recognition of social responsibility
Rapid decline in Communication Media
______ of an organisation is its picture in the minds of public. It indicates what people think the organisation stands for.
Planning
Image
Relation
Customer
An effective public relations strategy can involve the use of exaggerated claims if it ultimately benefits the organization’s image.
True
False
______ function ensures that the policies, procedures and actions of the organization are in public interest.
Financial Management
Public Relations
Skill Development
Performance Appraisal
A planned and sustained effort and management function is ______.
Public relations
Public applications
Promotion
Propaganda
______ is defined as ‘science of morality’.
Sympathy
Ethics
Empathy
Dialogue
______ fosters greater understanding and improves relationship with the client.
Dialogue
Persuasion
Human Relations
Empathy
Which of the following helps to reduce prejudice and builds up mutual confidence between two persons?
Empathy
Persuasion
Dialogue
Ethics
Public Relations executives must practice the art of ______ because it involves them to convince other person about some idea, product, service or institution.
Dialogue
Persuasion
Human Relations
Empathy
Force and persuasion have accelerated the rise of Public Relations.
True
False
Which function of Human Resource Management specifies that improvement in personality and interest is required to get maximum satisfaction from their work?
Action-Oriented function
Pervasive function
Development-Oriented function
Comprehensive function
Which element of public relations can motivate employee’s loyalty and dignity?
Human Relations
Empathy
Persuasion
Dialogue
______ is the only weapon of reasoning and understanding in a civilised society.
Dialogue
Human Relation
Persuasion
Empathy
SHORT-ANSWER QUESTIONS.
Explain the nature of public relations.
State the importance of 'persuasion' as an element.
Mention the elements of Public Relations.
Mention the elements of Public Relations.
Give two reasons either for or against:
“Public relations is a gimmick.”
Public relations is a propaganda. Give two reasons for or against.
Describe the importance of public relations to a business enterprise.
“Scope of public relations is narrow.” Justify either for or against.
Why is dialogue an important element in public relations?
Explain briefly employee relations as a scope of public relations.
“A company needs to pay for its publicity to the media owners.” Justify a reason either for or against.
What do you mean by business ethics?
“Ethics has no role in Public Relations.” Give a reason either for or against.
Why is human relation an important element in public relations?
Write a short note on empathy as an element of public Relation.
Justify the following sentence for or against and give a reason:
Good public relations do not help in building goodwill and a positive image.
LONG-ANSWER QUESTIONS.
"Public relations is action plus communication." Comment.
Explain the nature of public relations.
Briefly explain any two of the elements of Public Relations.
What are the four elements of public relations? Briefly explain any two of them.
Trace out the history of public relations.
Briefly explain any two of the elements of Public Relations.
Briefly explain any two of the elements of Public Relations.
Explain the nature of ethics in public relations.
Describe the importance of public relations to a business enterprise.
Briefly explain any two of the elements of Public Relations.
Briefly explain any two of the elements of Public Relations.
Write short note on persuasion as an element of public Relation.
Write short notes on empathy as elements of public relations.
Briefly explain any two of the elements of Public Relations.
Mention any two principles of persuasion.
Explain briefly employee relations as a scope of public relations.
Discuss government relations on the basis of scope of public relations.
Explain the nature of public relations.
Mention any five ways as to how good public relations help to maintain good relationship with employees of an organisation.
With reference to Public Relations, write a short note on Role of ethics in business.
Name and explain the scope of Public Relations with reference to any two stakeholders who create an impact on the business organisation.
Public relations help to inform, educate and persuade media. Write any five points to explain the scope of public relations.
Describe the present status of public relations.
|
Innovation and brand consultant, Anisha Motwani, believes that free trials or sampling as a strategy is mostly prevalent and successful in categories that have deep seated habits and have high frequency of consumption. Brand switching in this category require attitude and behavior changes and free sampling influences customers to try new brands and thus increasing the probability of purchase. Such categories could include newspapers, food products, etc. Free trials can also be found in case of expensive offerings where consumers prefer sampling before making a final commitment.... Success of Reliance Jio in the intensely competitive Indian telecom market brings forth the strength of trial marketing strategy, even in the service industry. Reliance Jio Infocomm Ltd offered free sampling of Jio's voice calling, text messaging, and data services, and acquired stupendous 100 million subscribers, of which it continued to retain 72 million even after the free trial period ended. Conventional wisdom suggests that brand that indulge in trials and discounts erode brand Value. Here’s the reality though. People value brands. But people also seek value for money... |
With reference to the case study answer the following question:
Which scope of public relations has been emphasised in the case study? Explain its importance to business.
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 11 Public Relations QUESTION BANK [Pages 183 - 184]
"Public relations is action plus communication." Comment.
State the importance of 'persuasion' as an element.
Explain the nature of ethics in public relations.
Mention any four main reasons for the rapid growth of public relations.
Give two reasons either for or against:
Ethics has no place in public relations.
“The public judges an organisation not merely from what it says but also from what it does.” Comment.
Solutions for 11: Public Relations
![Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations - Shaalaa.com](/images/commercial-applications-english-class-10-icse_6:24f6f4a7b9ed4bc7bafe97f5daf365e6.jpg)
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations
Shaalaa.com has the CISCE Mathematics Commercial Applications [English] Class 10 ICSE CISCE solutions in a manner that help students grasp basic concepts better and faster. The detailed, step-by-step solutions will help you understand the concepts better and clarify any confusion. Goyal Brothers Prakashan solutions for Mathematics Commercial Applications [English] Class 10 ICSE CISCE 11 (Public Relations) include all questions with answers and detailed explanations. This will clear students' doubts about questions and improve their application skills while preparing for board exams.
Further, we at Shaalaa.com provide such solutions so students can prepare for written exams. Goyal Brothers Prakashan textbook solutions can be a core help for self-study and provide excellent self-help guidance for students.
Concepts covered in Commercial Applications [English] Class 10 ICSE chapter 11 Public Relations are Public Relations, Scope of Public Relations, Nature of Public Relations, Public Relations as a Management Function, Importance of Public Relations, Scope of Public Relations, Elements of Public Relations, History of Public Relations, Present Status of Public Relations, Ethics in Public Relations, Image Building.
Using Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE solutions Public Relations exercise by students is an easy way to prepare for the exams, as they involve solutions arranged chapter-wise and also page-wise. The questions involved in Goyal Brothers Prakashan Solutions are essential questions that can be asked in the final exam. Maximum CISCE Commercial Applications [English] Class 10 ICSE students prefer Goyal Brothers Prakashan Textbook Solutions to score more in exams.
Get the free view of Chapter 11, Public Relations Commercial Applications [English] Class 10 ICSE additional questions for Mathematics Commercial Applications [English] Class 10 ICSE CISCE, and you can use Shaalaa.com to keep it handy for your exam preparation.
