English

Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations [Latest edition]

Advertisements

Chapters

Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations - Shaalaa.com
Advertisements

Solutions for Chapter 11: Public Relations

Below listed, you can find solutions for Chapter 11 of CISCE Goyal Brothers Prakashan for Commercial Applications [English] Class 10 ICSE.


EXERCISESQUESTION BANK
EXERCISES [Pages 180 - 183]

Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 11 Public Relations EXERCISES [Pages 180 - 183]

OBJECTIVE TYPE QUESTIONS.

1.Page 180

______ is the process of gaining public support for an activity, cause or organisation through information and persuasion.

  • Public relations

  • Public applications

  • Personal selling

  • Advertisement

2.Page 180

Public relations is a ______ and sustained effort to develop and maintain mutual understanding between an organisation and its various publics.

  • Planned

  • Unplanned

  • Prepared

  • None of these

3.Page 180

Public relations primarily aims to manage the internal relationships within an organization, with external relationships being a secondary focus.

  • True

  • False

4.Page 180

Statement 1: Public relations is primarily concerned with managing a company’s internal communications.

Statement 2: Public relations involves anticipating, analysing, and interpreting public opinion to benefit the organization.

Which of the following is/are correct statement(s)?

  • Only Statement 1 is correct.

  • Only Statement 2 is correct.

  • Both statements are correct.

  • Both statements are incorrect.

5.Page 180

Good public relations help in ______.

  • Building goodwill and positive image

  • Attracting and attrition of talent

  • Building goodwill and negative image

  • Decreasing sales and revenue

6.Page 180

Good consumer relations depend heavily upon the nature of the ______ provided to consumers.

  • Products

  • Services

  • Both products and services

  • None of these

7.Page 180

A public relations manager is trying to convince a community to support a new company policy. The manager carefully listens to the community’s concerns and adjusts the policy accordingly.

Which element of public relations is being demonstrated in this scenario?

  • Persuasion

  • Empathy

  • Human Relations

  • Dialogue

8.Page 180

Assertion (A): Dialogue is an essential part of public relations because it facilitates two-way communication.

Reason (R): Dialogue in public relations is used to impose the organization's views on the public.

  • Both Assertion (A) and Reason (R) are true, and Reason (R) is the correct explanation of Assertion (A).

  • Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).

  • Assertion (A) is true, but Reason (R) is false.

  • Assertion (A) is false, but Reason (R) is true.

9.Page 180

It means to convince another person of some idea, product, service or institution, to induce a person or group or to do something.

  • Human relations

  • Empathy

  • Persuasion

  • Dialouge

10.Page 181

Look at the image below showing a company’s event:

Which of the following public relations benefits is most likely to be achieved through this event?

  • Improved government relations

  • Enhanced employee satisfaction

  • Positive media coverage and public image

  • Increased sales revenue

11.Page 181

A company is deciding between two public relations strategies:

Strategy 1: Focuses on aggressive media campaigns to boost short-term sales.

Strategy 2: Emphasizes long-term community engagement and transparent communication with stakeholders.

Which strategy aligns more with the principles of ethical public relations, and why?

  • Strategy 1, because it generates immediate results.

  • Strategy 1, because media campaigns reach a wider audience.

  • Strategy 2, because it builds sustainable relationships based on trust.

  • Strategy 2, because it is more cost-effective in the long run.

12.Page 181

Empathy is a critical element in public relations, as it helps organizations understand and align with the public’s perspective.

  • True

  • False

13.Page 181

The Main Reasons for the Rapid Growth of Public Relations is/are ______. 

  • Communication Gap

  • Population decline

  • Recognition of social responsibility

  • Rapid decline in Communication Media

14.Page 181

______ of an organisation is its picture in the minds of public. It indicates what people think the organisation stands for. 

  • Planning

  • Image

  • Relation

  • Customer

15.Page 181

An effective public relations strategy can involve the use of exaggerated claims if it ultimately benefits the organization’s image.

  • True

  • False

16.Page 181

______ function ensures that the policies, procedures and actions of the organization are in public interest.

  • Financial Management

  • Public Relations

  • Skill Development

  • Performance Appraisal

17.Page 181

A planned and sustained effort and management function is ______.

  • Public relations

  • Public applications

  • Promotion

  • Propaganda

18.Page 181

______ is defined as ‘science of morality’.

  • Sympathy

  • Ethics

  • Empathy

  • Dialogue

19.Page 181

______ fosters greater understanding and improves relationship with the client.

  • Dialogue

  • Persuasion

  • Human Relations

  • Empathy

20.Page 181

Which of the following helps to reduce prejudice and builds up mutual confidence between two persons?

  • Empathy

  • Persuasion

  • Dialogue

  • Ethics

21.Page 181

Public Relations executives must practice the art of ______ because it involves them to convince other person about some idea, product, service or institution.

  • Dialogue

  • Persuasion

  • Human Relations

  • Empathy

22.Page 181

Force and persuasion have accelerated the rise of Public Relations.

  • True

  • False

23.Page 181

Which function of Human Resource Management specifies that improvement in personality and interest is required to get maximum satisfaction from their work?

  • Action-Oriented function

  • Pervasive function

  • Development-Oriented function

  • Comprehensive function

24.Page 182

Which element of public relations can motivate employee’s loyalty and dignity?

  • Human Relations

  • Empathy

  • Persuasion

  • Dialogue

25.Page 182

______ is the only weapon of reasoning and understanding in a civilised society.

  • Dialogue

  • Human Relation

  • Persuasion

  • Empathy

SHORT-ANSWER QUESTIONS.

1.Page 182

Explain the nature of public relations. 

2.Page 182

State the importance of 'persuasion' as an element.

3.Page 182

Mention the elements of Public Relations.

4.Page 182

Mention the elements of Public Relations.

5.Page 182

Give two reasons either for or against:

“Public relations is a gimmick.”

6.Page 182

Public relations is a propaganda. Give two reasons for or against.

7.Page 182

Describe the importance of public relations to a business enterprise.

8.Page 182

“Scope of public relations is narrow.” Justify either for or against.

9.Page 182

Why is dialogue an important element in public relations?

10.Page 182

Explain briefly employee relations as a scope of public relations.

11.Page 182

“A company needs to pay for its publicity to the media owners.” Justify a reason either for or against.

12.Page 182

What do you mean by business ethics? 

13.Page 182

“Ethics has no role in Public Relations.” Give a reason either for or against.

14.Page 182

Why is human relation an important element in public relations?

15.Page 182

Write a short note on empathy as an element of public Relation.

16.Page 182

Justify the following sentence for or against and give a reason:

Good public relations do not help in building goodwill and a positive image.

LONG-ANSWER QUESTIONS.

1. (i)Page 182

"Public relations is action plus communication." Comment.

1. (ii)Page 182

Explain the nature of public relations. 

2. (i)Page 182

Briefly explain any two of the elements of Public Relations.

2. (ii)Page 182

What are the four elements of public relations? Briefly explain any two of them.

3.Page 182

Trace out the history of public relations.

4. (i)Page 182

Briefly explain any two of the elements of Public Relations.

4. (ii)Page 182

Briefly explain any two of the elements of Public Relations.

5.Page 182

Explain the nature of ethics in public relations.

6.Page 182

Describe the importance of public relations to a business enterprise.

7. (i)Page 182

Briefly explain any two of the elements of Public Relations.

7. (ii)Page 182

Briefly explain any two of the elements of Public Relations.

8. (i)Page 182

Write short note on persuasion as an element of public Relation.

8. (ii)Page 182

Write short notes on empathy as elements of public relations.

9. (i)Page 182

Briefly explain any two of the elements of Public Relations.

9. (ii)Page 182

Mention any two principles of persuasion.

10. (i)Page 182

Explain briefly employee relations as a scope of public relations.

10. (ii)Page 182

Discuss government relations on the basis of scope of public relations.

11.Page 182

Explain the nature of public relations. 

12.Page 182

Mention any five ways as to how good public relations help to maintain good relationship with employees of an organisation.

13.Page 182

With reference to Public Relations, write a short note on Role of ethics in business.

14.Page 182

Name and explain the scope of Public Relations with reference to any two stakeholders who create an impact on the business organisation.

15.Page 182

Public relations help to inform, educate and persuade media. Write any five points to explain the scope of public relations.

16.Page 182

Describe the present status of public relations.

17.Page 183

Innovation and brand consultant, Anisha Motwani, believes that free trials or sampling as a strategy is mostly prevalent and successful in categories that have deep seated habits and have high frequency of consumption. Brand switching in this category require attitude and behavior changes and free sampling influences customers to try new brands and thus increasing the probability of purchase. Such categories could include newspapers, food products, etc. Free trials can also be found in case of expensive offerings where consumers prefer sampling before making a final commitment....

Success of Reliance Jio in the intensely competitive Indian telecom market brings forth the strength of trial marketing strategy, even in the service industry. Reliance Jio Infocomm Ltd offered free sampling of Jio's voice calling, text messaging, and data services, and acquired stupendous 100 million subscribers, of which it continued to retain 72 million even after the free trial period ended.

Conventional wisdom suggests that brand that indulge in trials and discounts erode brand Value. Here’s the reality though. People value brands. But people also seek value for money...

With reference to the case study answer the following question:

Which scope of public relations has been emphasised in the case study? Explain its importance to business.

QUESTION BANK [Pages 183 - 184]

Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 11 Public Relations QUESTION BANK [Pages 183 - 184]

1.Page 183

"Public relations is action plus communication." Comment.

2.Page 183

State the importance of 'persuasion' as an element.

3.Page 183

Explain the nature of ethics in public relations.

4.Page 183

Mention any four main reasons for the rapid growth of public relations.

5.Page 184

Give two reasons either for or against:

Ethics has no place in public relations.

6.Page 184

“The public judges an organisation not merely from what it says but also from what it does.” Comment.

Solutions for 11: Public Relations

EXERCISESQUESTION BANK
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations - Shaalaa.com

Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 11 - Public Relations

Shaalaa.com has the CISCE Mathematics Commercial Applications [English] Class 10 ICSE CISCE solutions in a manner that help students grasp basic concepts better and faster. The detailed, step-by-step solutions will help you understand the concepts better and clarify any confusion. Goyal Brothers Prakashan solutions for Mathematics Commercial Applications [English] Class 10 ICSE CISCE 11 (Public Relations) include all questions with answers and detailed explanations. This will clear students' doubts about questions and improve their application skills while preparing for board exams.

Further, we at Shaalaa.com provide such solutions so students can prepare for written exams. Goyal Brothers Prakashan textbook solutions can be a core help for self-study and provide excellent self-help guidance for students.

Concepts covered in Commercial Applications [English] Class 10 ICSE chapter 11 Public Relations are Public Relations, Scope of Public Relations, Nature of Public Relations, Public Relations as a Management Function, Importance of Public Relations, Scope of Public Relations, Elements of Public Relations, History of Public Relations, Present Status of Public Relations, Ethics in Public Relations, Image Building.

Using Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE solutions Public Relations exercise by students is an easy way to prepare for the exams, as they involve solutions arranged chapter-wise and also page-wise. The questions involved in Goyal Brothers Prakashan Solutions are essential questions that can be asked in the final exam. Maximum CISCE Commercial Applications [English] Class 10 ICSE students prefer Goyal Brothers Prakashan Textbook Solutions to score more in exams.

Get the free view of Chapter 11, Public Relations Commercial Applications [English] Class 10 ICSE additional questions for Mathematics Commercial Applications [English] Class 10 ICSE CISCE, and you can use Shaalaa.com to keep it handy for your exam preparation.

Share
Notifications

Englishहिंदीमराठी


      Forgot password?
Use app×