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Question
Give two reasons either for or against:
“Public relations is a gimmick.”
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Solution
Arguing against the notion that public relations is a gimmick.
- When you call public relations a planned management function, you're emphasising how smart and organised it is in an organisation.
- Public relations is different from reacting or random communication because it requires planning and forethought.
- This means having clear goals, knowing who the message is meant for, crafting it specifically for them, and picking the right methods to spread it.
- As a management task, public relations is part of the organization's overall plan. It works with business goals and helps the whole thing succeed.
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