Question

Which of the following sets of groups is a business connected with, whose opinions matter to the company?

Options

• Suppliers, shareholders, intermediaries, activist groups, and the government

• Dealers, advertisers, and sponsors only

• Only customers and employees

• Competitors, auditors, regulators, and bankers

Answer 1

A business is connected with suppliers, shareholders, intermediaries, activist groups, and the government. Since these groups hold opinions that can affect the business, PR must manage relationships with all of them, not just customers.