Question

How does Public Relations help in stimulating the sales force and dealers?

Options

• By replacing the sales force with media personnel

• By directly managing the distribution of products to retail outlets

• By paying them higher commissions on each sale

• Publicity helps dealers and salespersons sell more easily

Answer 1

Publicity generated through PR helps dealers and salespersons sell more easily. When a product is already known and positively perceived through media coverage, the sales force and dealers face less resistance while persuading customers.