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प्रश्न
How does Public Relations help in stimulating the sales force and dealers?
विकल्प
By replacing the sales force with media personnel
By directly managing the distribution of products to retail outlets
By paying them higher commissions on each sale
Publicity helps dealers and salespersons sell more easily
MCQ
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उत्तर
Publicity generated through PR helps dealers and salespersons sell more easily. When a product is already known and positively perceived through media coverage, the sales force and dealers face less resistance while persuading customers.
shaalaa.com
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