Question

The primary aim of Public Relations is to:

Options

• Protect and improve the company's and its products' image

• Increase the number of employees in the organisation

• Replace advertising campaigns entirely

• Reduce the cost of raw materials for production

Answer 1

PR aims to protect and improve the image of both the company and its products. This dual focus on protection (defending against negative perceptions) and improvement (enhancing goodwill) is the central goal of public relations activity.