Question

Which of the following is a set of activities performed by a PR department besides creating goodwill?

Options

• Conducting financial audits and filing tax returns

• Setting product prices and managing production schedules

• Hiring factory workers and supervising manufacturing units

• Monitoring public opinion, handling negative publicity, and advising management on improving the company's image

Answer 1

Beyond creating goodwill, PR departments perform three key activities: they monitor public opinion to track how the public feels, handle negative publicity to protect the company, and advise management on ways to improve the company's image.