Question

Lobbying, as a function of Public Relations, involves dealing with which parties on matters that affect business and the economy?

Options

• Customers and dealers on pricing matters

• Competitors on market-sharing agreements

• Suppliers on raw material contracts

• Government and associations on policies that affect business and the economy

Answer 1

Lobbying is the PR function of dealing with the government and associations on policies that affect business and the economy. Through lobbying, companies attempt to influence policy decisions in a direction favourable to their operations.