Question

An effective public relations strategy can involve the use of exaggerated claims if it ultimately benefits the organization’s image.

Options

• True

• False

Answer 1

False

Explanation:

An effective public relations plan must be based on truth and openness, as inflated claims undermine organisational credibility and destroy long-term public trust. Ethical public relations frameworks strongly forbid misrepresentation, and any short-term image boost acquired through exaggeration invariably leads to reputational disasters once the facts are revealed.