Question

Look at the image below showing a company’s event:

Which of the following public relations benefits is most likely to be achieved through this event?

Options

• Improved government relations

• Enhanced employee satisfaction

• Positive media coverage and public image

• Increased sales revenue

Answer 1

Positive media coverage and public image

Explanation:

The image displays a corporate-sponsored charity event with a large “CHARITY” banner, designated donation booths, public speakers, and media cameras filming the event. Organising or participating in visible community development and philanthropic events is an important public relations approach for generating goodwill, attracting positive media coverage, and establishing a good reputation with the public.