Question

A company is deciding between two public relations strategies:

Strategy 1: Focuses on aggressive media campaigns to boost short-term sales.

Strategy 2: Emphasizes long-term community engagement and transparent communication with stakeholders.

Which strategy aligns more with the principles of ethical public relations, and why?

Options

• Strategy 1, because it generates immediate results.

• Strategy 1, because media campaigns reach a wider audience.

• Strategy 2, because it builds sustainable relationships based on trust.

• Strategy 2, because it is more cost-effective in the long run.

Answer 1

Strategy 2, because it builds sustainable relationships based on trust.