Question

Describe any two types of non-traditional markets.

Answer 1

Non-traditional markets are as follows:

1. Catalogue Market: In this market, products are displayed in a showroom with a catalogue detailing their specifications and costs. Customers choose products after reading the catalogue and inspecting samples. Catalogue markets typically offer significant discounts to increase sales volume. Catalogue marketplaces now sell things such as luggage, watches, and household appliances.
2. In-House Market: Salespersons go door-to-door and offer products to customers. Eureka Forbes sells vacuum cleaners and water filters in India in this manner. This strategy is highly successful and convenient for customers. However, this method is quite time-consuming.