Question

The following passage is excerpted from the book ‘MARKETING’:

“The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need and can afford- and give it to them- you will achieve outstanding results.”

Based on the information provided in the passage, which of the following statement describes Marketing-

Options

• Marketing is beneficial for both buyers and sellers.

• Marketing focuses on short term maximisation of profit.

• Marketing works on the principle of Caveat emptor.

• Marketing begins after the goods are produced.

Answer 1

Marketing is beneficial for both buyers and sellers.