Question

Services can rarely be standardized or made uniform. Which feature of service does it indicate?

Options

• Intangibility

• Variability

• Inseparability

• Perishability

Answer 1

Variability

Explanation:

The fact that services are rarely standardized or made consistent reflects their heterogeneity. Because services are intangible performances carried out by humans rather than physical commodities stamped out by a manufacturing machine, their quality, execution, and delivery vary substantially depending on who offers them, when they are provided, and where they take place.