Advertisements
Advertisements
Question
Personal selling is ______ as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.
Options
Art
Flexible
Mutual benefit
Rigid
Advertisements
Solution
Personal selling is flexible as the salesman can tailor his sales presentation to fit the needs, motives and behaviour of individual consumers.
Explanation:
Personal selling is considered very flexible because it involves real-time, one-on-one interactions between the salesperson and the buyer. Unlike rigid, one-way marketing, this adaptability enables the salesperson to immediately monitor the customer’s body language and reactions, allowing them to personalise and tailor their presentation on the fly to match that specific individual’s unique wants, motives, and purchasing behaviour.
RELATED QUESTIONS
What is meant by 'Personal Selling'?
Ice-creams, medicines, newspaper, stationary items are the examples of which. type of goods?
Which of the following statement is incorrect about personal selling?
Which of the following is not a main objective of personal selling?
The process of direct communication between the sales person and a prospect is called ______.
The traditional name for personal selling is ______.
______ is selective, flexible and is the skill of persuading people.
Define salesmanship.
Why is personal selling considered selective in nature?
Give two features of salesmanship.
