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Question
Personal selling is ______ as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.
Options
Art
Flexible
Mutual benefit
Rigid
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Solution
Personal selling is flexible as the salesman can tailor his sales presentation to fit the needs, motives and behaviour of individual consumers.
Explanation:
Personal selling is considered very flexible because it involves real-time, one-on-one interactions between the salesperson and the buyer. Unlike rigid, one-way marketing, this adaptability enables the salesperson to immediately monitor the customer’s body language and reactions, allowing them to personalise and tailor their presentation on the fly to match that specific individual’s unique wants, motives, and purchasing behaviour.
RELATED QUESTIONS
Which of the following statement is incorrect about personal selling?
Which of the following is not a main objective of personal selling?
The process of direct communication between the sales person and a prospect is called ______.
Personal selling is the most ______ method.
The traditional name for personal selling is ______.
Which of the following is NOT a feature of personal selling?
Why is promotional effort not wasted in personal selling?
During a personal selling interaction, how can a salesperson respond if a customer starts losing interest?
What kind of customer connection does personal selling build for a business?
For which group of customers is personal selling described as very useful because they do not have other sources of product information?
