Question

How does personal selling support future sales?

Options

• It guarantees a fixed quantity of sales every month

• It removes all competitors from the market

• It eliminates the need for any customer contact in the future

• It helps the salesperson build a personal relationship with customers, which supports future sales

Answer 1

Personal selling helps the salesperson build a personal relationship with customers, which supports future sales. The trust and rapport developed during direct meetings encourage repeat purchases.