Question

Production-Oriented-Stage was characterised by ______.

Options

• the focus on Sales Promotion.

• product improvement.

• supply creating its own demand.

• profits through customer satisfaction.

Answer 1

Production-Oriented-Stage was characterised by supply creating its own demand.

Explanation:

During the production stage, businesses prioritised mass production and efficiency. The concept was that making things available in sufficient quantities at low costs would automatically attract purchasers, implying that supply creates demand.