Question

In ______ stage there was a mass production, supply exceeds demand.

Options

• Production-oriented stage

• Marketing-oriented stage

• Sales-oriented stage

• Societal Marketing stage

Answer 1

In sales-oriented stage stage there was a mass production, supply exceeds demand.

Explanation:

The sales-oriented stage (which emerged post-1930 after the Great Depression) was distinguished by industrial innovations and mass manufacturing, which resulted in market supply much exceeding consumer need. Because there was a significant inventory surplus in warehouses, the operational focus changed from internal manufacturing capacity to aggressive hard-selling, advertising, and elaborate promotional strategies to create artificial demand and clear existing stock.