Question

Give two differences between the production oriented stage and product oriented stage of marketing.

Answer 1

Basis of Distinction	Production-oriented Stage	Product-oriented Stage
Focus	The primary focus is on manufacturing products efficiently and in large quantities. The assumption is that consumers will buy products that are widely available and affordable.	The emphasis is on creating high-quality products with innovative features. The belief is that superior products will naturally attract consumers.
Customer Needs	Little attention is given to understanding or meeting customer needs. The focus is on production capabilities and cost reduction.	More attention is paid to understanding customer preferences and improving product features to meet those needs and wants. The aim is to differentiate the product based on quality and innovation.

Answer 2

Basis of Distinction	Production-oriented Stage	Product-oriented Stage
1. Motto	Sell what can be produced.	Improve quality and performance of the product.
2. Time period	1869-1930	1950-1960