Advertisements
Advertisements
Question
______ philosophy suggests, that, the organisation should earn profit through volume of production.
Options
Production concept
Marketing concept
Pricing concept
Societal concept
Advertisements
Solution
Production concept philosophy suggests, that, the organisation should earn profit through volume of production.
Explanation:
The production concept emphasizes that consumers favour products that are available and highly affordable. It suggests that organizations should focus on increasing production efficiency and volume to achieve economies of scale and generate profit. This concept assumes that a higher volume of production leads to lower costs and higher sales.
APPEARS IN
RELATED QUESTIONS
Explain any two stages of marketing.
Which function of management starts before production and continues even after sale?
Which marketing concept places importance to attract and persuade customers to buy the products?
During the stage, from 1950-1960; marketers’ focus shifted from promotion to product improvement?
The activity involved in planning, pricing, promoting and distributing products and services is called?
Briefly explain the term ‘Marketing Oriented Stage’.
“Today’s Market Concept is known as Consumer Oriented Concept”. Give a reason either for or against this statement.
Explain any two stages in the evolution of marketing.
‘Marketing has gone through three distinct stages.’ Explain them in brief.
Discuss the Sales Oriented and Product Oriented stages of marketing.
