Question

Max Cooling Ltd. is engaged in the manufacturing of refrigerators. The marketing manager of the company surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerator in the market. Identify the marketing philosophy involved.

Options

• Marketing concept

• Selling concept

• Societal concept

• None of these

Answer 1

Marketing concept

Explanation:

The marketing manager identified a specific need of the customers (a refrigerator with a separate provision of water cooler) and launched a product to meet that need. This approach is aligned with the marketing concept, which prioritizes understanding and satisfying customer needs.