Question

Feather Leather Ltd. Is a leather bags manufacturing company. The company is using prohibited animal skin to make leather bags, in order to satisfy some of its customers. Which Marketing concept is being violated in the given case?

Options

• Marketing concept

• Selling concept

• Societal Marketing concept

• None of these

Answer 1

Societal Marketing Concept

Explanation:

The company is using prohibited animal skin to make leather bags, which is unethical and environmentally harmful. This violates the Societal Marketing Concept, which emphasises not just satisfying customer needs but also considering the long-term interests of society and environmental sustainability.