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प्रश्न
Feather Leather Ltd. Is a leather bags manufacturing company. The company is using prohibited animal skin to make leather bags, in order to satisfy some of its customers. Which Marketing concept is being violated in the given case?
पर्याय
Marketing concept
Selling concept
Societal Marketing concept
None of these
MCQ
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उत्तर
Societal Marketing Concept
Explanation:
The company is using prohibited animal skin to make leather bags, which is unethical and environmentally harmful. This violates the Societal Marketing Concept, which emphasises not just satisfying customer needs but also considering the long-term interests of society and environmental sustainability.
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