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प्रश्न
Max Cooling Ltd. is engaged in the manufacturing of refrigerators. The marketing manager of the company surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerator in the market. Identify the marketing philosophy involved.
पर्याय
Marketing concept
Selling concept
Societal concept
None of these
MCQ
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उत्तर
Marketing concept
Explanation:
The marketing manager identified a specific need of the customers (a refrigerator with a separate provision of water cooler) and launched a product to meet that need. This approach is aligned with the marketing concept, which prioritizes understanding and satisfying customer needs.
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