Question

Bee Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.

Options

• Physical distribution

• Transportation

• Warehousing

• Standardisation and grading

Answer 1

Physical distribution

Explanation:

The scenario describes the conventional marketing network of manufacturer-wholesaler-retailer-consumer. This highlights the flow of goods from the producer to the final consumer, which is the essence of physical distribution.