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What is branding? - Commerce

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Question

What is branding?

Short Answer
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Solution

Branding is the process of developing a distinct image, name, symbol, or design to separate a product, service, or company from competitors in the minds of consumers. Creating a brand identity and delivering it effectively to target consumers across marketing channels is essential.

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Product Mix - Branding
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Chapter 13: Marketing - Concept and functions - EXERCISES [Page 400]

APPEARS IN

C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 13 Marketing - Concept and functions
EXERCISES | Q 8. (i) | Page 400
C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
EXERCISES | Q 4. | Page 441
C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
EXERCISES | Q 20. (i) | Page 442
C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
QUESTION BANK | Q Q. 19. (i) | Page 448
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