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Questions
Explain the advantages of branding to producers.
List two advantages of Branding to manufacturers.
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Solution
- Brand names help in advertising in an easier way.
- Brand name establishes the permanent identity of the product.
- Brand name promotes repurchasing.
- Competition becomes easier with the help of brand loyalty.
- Branding is a means of differentiating the product from the competitors’ products. A producer can create a marked preference for his product (brand loyalty) by constantly repeating the brand name to the public.
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