Question

How is a trademark different from a brand?

Answer 1

	Trademark	Brand
1.	A trademark is a legally registered symbol, word, or phrase that identifies and protects a company’s products or services.	A brand is the overall identity, image, and reputation of a product or business in the minds of consumers.
2.	Narrow – applies to specific visual or verbal identifiers (e.g., logo, name, slogan).	Broad – includes logo, name, values, customer experience, reputation, and emotional connection.
3.	Yes – it is registered and protected under intellectual property laws.	No – the brand as a whole isn’t protected unless elements like the logo or name are trademarked.
4.	To prevent unauthorised use of brand elements and ensure legal rights.	To build customer trust and loyalty and differentiate the business in the market.
5.	Protects identity.	Builds identity and perception.

Answer 2

“A brand is a unique name or symbol that identifies a product. When such a brand is officially registered by the producer or seller as their exclusive property under the law, it is called a trademark”.