Question

The advertisement of a travel agency states the following: ‘Visit Agra - The city of Love’ , ‘Udaipur - The city of Lakes’ and ‘Mysore - The city of Gardens’.

1. What is being marketed by the agency through the advertisement?   (1)
2. Who is a marketer? Can a customer be a marketer?   (2)
3. Explain any three functions of marketing.  (3)
4. Discuss any two features of marketing.   (2)

Answer 1

1. The travel agency is marketing tourist destinations (Agra, Udaipur, and Mysore) by highlighting their unique features (city of love, city of lakes, and city of gardens).
2. A marketer is a person or organisation that offers goods, services, or ideas to satisfy the needs of customers.
   Yes, a customer can also be a marketer if they promote a product or service to others by sharing positive experiences or giving recommendations.
3. Three functions of marketing:

   1. Market Research: Gathering and analysing information about consumer needs, preferences, and market trends.

   2. Product Planning and Development: Designing new products or modifying existing ones to meet customer needs.

   3. Promotion: Informing and persuading customers about the product through advertising, sales promotion, etc.

4. Two features of marketing:
   

   1. Customer-Centric: Marketing revolves around satisfying customer needs and building strong customer relationships.

   2. Dynamic Activity: Marketing is continuously evolving due to changing customer preferences, competition, and technology.