Question

Regarding flexibility, which statement correctly distinguishes advertising from personal selling?

Options

• Both advertising and personal selling offer equal flexibility in modifying messages

• Advertising has high flexibility as its message can be changed instantly

• Advertising has low flexibility as its message cannot be changed instantly, while personal selling's message can be adjusted on the spot

• Personal selling has low flexibility since the message is standardized

Answer 1

Advertising has low flexibility because once a message is released through mass media, it cannot be changed instantly. Personal selling offers high flexibility, as the salesperson can adjust the message on the spot based on the customer's reactions and objections.