Question

Which of the following is a characteristic of the feedback received through advertising?

Options

• Slow or indirect

• Immediate

• Instantly verbal

• Received before the message is delivered

Answer 1

Advertising feedback is slow or indirect because there is no direct interaction with the audience; reactions must be gauged through sales figures, surveys, or responses over time. Personal selling provides immediate feedback, as the salesperson observes the customer's reaction during the conversation itself.