मराठी

What is the cost per person in personal selling as compared to advertising?

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प्रश्न

What is the cost per person in personal selling as compared to advertising?

पर्याय

  • Equal

  • Negligible

  • Higher

  • Lower

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उत्तर

Personal selling has a high cost per person because a salesperson devotes individual time and effort to each prospect. Advertising has a low cost per person since the total cost of a mass media campaign is spread across a very large audience.

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