Advertisements
Advertisements
प्रश्न
What is the cost per person in personal selling as compared to advertising?
विकल्प
Equal
Negligible
Higher
Lower
MCQ
Advertisements
उत्तर
Personal selling has a high cost per person because a salesperson devotes individual time and effort to each prospect. Advertising has a low cost per person since the total cost of a mass media campaign is spread across a very large audience.
shaalaa.com
क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
