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प्रश्न
Which one of the following is not a marketing mix?
विकल्प
Product
Physical distribution
Product pricing
Production process
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उत्तर
Production process
Explanation:
The marketing mix includes Product, Price, Place, and Promotion. The production process is not a part of this mix.
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संबंधित प्रश्न
Attempt the following.
Explain various 'Concepts of Market'.
Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.
Define the marketing mix.
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. “The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
The term marketing mix refers to ______.
“It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale.” What is it?
Marketing Mix represents the ______ of an enterprise.
What is place mix?
Define the term ‘marketing mix’.
Enumerate the elements of a price mix.
