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Which one of the following is not a marketing mix? - Commerce

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Question

Which one of the following is not a marketing mix?

Options

  • Product

  • Physical distribution

  • Product pricing

  • Production process

MCQ
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Solution

Production process

Explanation:

The marketing mix includes Product, Price, Place, and Promotion. The production process is not a part of this mix.

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Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 454]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 19. | Page 454
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