Question

Which one of the following is not one of the Ps of marketing?

Options

• Product

• Price

• Place

• Production

Answer 1

Production

Explanation:

The traditional 4 Ps of marketing are Product, Price, Place, and Promotion. These elements are used to create and deliver value to customers and to meet the strategic goals of the business. Production, while important in the overall business process, is not one of the marketing mix elements.