Advertisements
Advertisements
Question
The term marketing mix refers to ______.
Options
An analysis of micro and macro environment of the organization
A mixture of various decisions to sell more products at any cost
A customer relationship for long term profit and gain
A combination of strategic elements to satisfy market needs
Advertisements
Solution
The term marketing mix refers to a combination of strategic elements to satisfy market needs.
Explanation:
The marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. The traditional marketing mix comprises the 4 Ps: Product, Price, Place, and Promotion. These elements are combined strategically to satisfy customers' needs and wants while achieving the company's goals.
APPEARS IN
RELATED QUESTIONS
Find the odd one.
Explain the types of Marketing Mix.
Find the odd one.
The collection of utilities is known as:
Which one of the following is not one of the Ps of marketing?
Transportation, warehousing, inventory relates to ______.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
“It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale.” What is it?
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
