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प्रश्न
Write a short note on the importance of packaging?
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उत्तर
- It should be convenient to handle and use. It should be easy to open and close and should fit well into the cupboard, drawer, refrigerator, etc.
- The package should provide aesthetic satisfaction in terms of design, neatness and beauty. It should be pleasing and eye-catching. It should attract immediate attention.
- It should be safe and should be capable of protecting the product. It should build customers’ confidence by telling a true story of the product.
- The package should establish its own identity appropriate to the product in terms of users’ expectations. In other words, it should provide a distinct personality and status to the product.
- It should have a resale value. The package should be economical in relation to the value of the product.
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संबंधित प्रश्न
What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.
Cardbox of Shaving Cream is an example of?
______ is an important function of marketing which is important not only for protection of the product but also serves as a promotional tool.
What are the advantages of packaging of a customer product?
Which service helps in delivering goods to customers at their needed place?
Which level of packaging refers to the main pack that directly holds the product?
A shaving cream tube placed inside a cardboard box is an example of which level of packaging?
How many levels of packaging exist?
Which elements of packaging attract buyers at the point of purchase, especially in self-service stores?
Which of the following lists the main functions of packaging correctly?
