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Write a short note on importance of packaging?

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प्रश्न

Write a short note on the importance of packaging?

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उत्तर

  1. It should be convenient to handle and use. It should be easy to open and close and should fit well into the cupboard, drawer, refrigerator, etc.
  2. The package should provide aesthetic satisfaction in terms of design, neatness and beauty. It should be pleasing and eye-catching. It should attract immediate attention.
  3. It should be safe and should be capable of protecting the product. It should build customers’ confidence by telling a true story of the product.
  4. The package should establish its own identity appropriate to the product in terms of users’ expectations. In other words, it should provide a distinct personality and status to the product.
  5. It should have a resale value. The package should be economical in relation to the value of the product.
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  या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
पाठ 2: Marketing mix - 4 P's - EXERCISES [पृष्ठ ३८]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
पाठ 2 Marketing mix - 4 P's
EXERCISES | Q 14. | पृष्ठ ३८
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