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Question
Write a short note on the importance of packaging?
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Solution
- It should be convenient to handle and use. It should be easy to open and close and should fit well into the cupboard, drawer, refrigerator, etc.
- The package should provide aesthetic satisfaction in terms of design, neatness and beauty. It should be pleasing and eye-catching. It should attract immediate attention.
- It should be safe and should be capable of protecting the product. It should build customers’ confidence by telling a true story of the product.
- The package should establish its own identity appropriate to the product in terms of users’ expectations. In other words, it should provide a distinct personality and status to the product.
- It should have a resale value. The package should be economical in relation to the value of the product.
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