Question

In self-service shops, how does packaging contribute to selling products?

Options

• Attractive packs help sell products without much personal selling

• Packs allow shopkeepers to raise prices secretly

• Packs eliminate the need for product quality

• Packs reduce the shelf space required for products

Answer 1

In self-service shops, there is little assistance from sales staff, so attractive packs help sell products without much personal selling. The package itself acts as a silent salesperson at the point of purchase.