Question

Give the four components of a promotional mix.

Mention the elements of promotion mix.

Describe the elements of promotion mix.

Explain in brief the elements of promotion.

Briefly explain the elements of promotion mix.

State the elements of Promotion Mix.

Describe in brief the elements of promotion.

Answer 1

Promotion mix consists of all the activities aimed at persuading customers to buy the product. The various elements of the promotion mix are as under:

1. Advertising: It includes activities concerned with providing product information to customers through newspapers, radio, television, and other non-personal media. It is paid for by the seller.
2. Personal Selling: It refers to face-to-face communication between a seller or his representative and the buyer. Salespersons of an enterprise assist and persuade the prospective buyers to buy the product.
3. Sales Promotion: It means increasing sales through short-term promotional activities such as displays, demonstrations, fashion shows, exhibitions, prize contests, coupons, etc. These are aimed at supporting advertising and personal selling.
4. Publicity: It means the mention of a company, a brand or a product in newspapers, journals, radio, etc. A favourable report by the news media on a company or product has a significant impact on customers. Publicity is not paid for by the seller. It is relatively a minor form of promotion because the seller has no control over what the media will mention.