Maharashtra State BoardHSC Science (General) 11th
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Hybridization of Culture

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notes

Hybridization of Culture:

  • Cultural hybridisation refers to the ways in which parts of one culture get recombined with the cultures of another. In the globalisation process, some forms of new and different cultural practices or behaviour develop from the mixing of different cultural traditions.

  • The groups do not necessarily give up their own culture but participate in various ways in each other’s cultural activities.

  • Easy flow of migration, information, goods and services, and exchanges of traditions have made the hybridisation process quick.

  • In this process, two originally distinct cultures come together and create something new and exciting.

  • We see hybridisation in many aspects of culture like food, language, wedding practices, dressing habits so on and so forth.

  • Today we prefer Italian pizza with tandoori paneer as a topping which indeed is very Indian. Celebration of Valentine’s Day, language mixing, fusion music are examples of cultural hybridisation.

In order to understand cultural hybridisation, one needs to understand the process of glocalisation. Global processes interact with local processes. In contemporary society, global styles are given a unique local flavor.

E.g. A global restaurant chain modifying their menus based on the unique culture they are in but maintaining their brand.

For example:
 Indian spicy taste is incorporated in the otherwise differently flavoured burger of MacDonald’s or the Indianization of Chinese food.

Glocalisation:

  • Glocalization is a combination of the words “globalization” and “localization”, used to describe a product or service that is developed and distributed globally, but is also adjusted to accommodate the user or consumer in a local market.
  • The term first appeared in the late 1980s. The term was coined in the Harvard Business Review, in 1980, by sociologist Roland Robertson.

  • He wrote that glocalization meant “the simultaneity - the co-presence - of both universalising and particularising tendencies.”

More relatable examples of cultural hybridisation for better understanding:

  1. Hinglishis very common in India. This is a hybridisation of English and Hindi.

  2. “Indo-Western wear”. Combination of Indian and western clothing and giving it a new term.

  3. Having bachelorette parties along with Indian prenuptial or pre-wedding rituals is also an example of cultural hybridisation.

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