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Programme of Action for Attitude Change

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Estimated time: 3 minutes
CISCE: Class 12

Key Points: Programme of Action for Attitude Change

  • Multidimensional Approach: Attitude change requires multiple strategies because attitudes have many determinants.
  • Change of Perception: Presenting contradictory facts, emotional appeals, and persuasive messages can help create new perceptions and change attitudes.
  • Control of Motivation and Emotions: Providing new rewards and emotional satisfaction helps replace old attitudes (Lewin).
  • New Social Support: Group discussion, leadership influence, and strong social backing help in effective attitude change.
  • Individual Instruction and Learning: Personal guidance and changing learning patterns can modify rigid attitudes, as attitudes are largely learned.
 
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