Concept of Attitude

Estimated time: 13 minutes

CISCE: Class 12

Definition: Attitude

"Attitude is primarily a way of being set towards or against certain things." - Murphy and Murphy (1937)
"Attitude is a readiness for attention or action of a definite pattern." - Baldwin
"The specific mental disposition toward an incoming experience whereby the experience is modified or a condition of readiness for a certain type of activity is referred to as attitude." - Warren
"An attitude is a more or less permanently enduring state of readiness of mental organisation which predisposes an individual to react in a characteristic way to any object or situation with which it is related." - Cantril
"Attitude is a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object." - Fishbein and Ajzen (1975)
Attitude is a mental or neural state of readiness organised through experience, influencing dynamically or directly the individual's response to all objects and situations with which it is related.

CISCE: Class 12

Attitude is a mental state developed through socialisation, reflecting beliefs, values, and norms, influencing behaviour and social interactions.
Attitudes play a central role in social psychology, shaping personal behaviour and guiding responses to situations, people, and groups.
People conform to social norms and develop attitudes through social interaction, influencing their actions and responses in society.
Attitudes consist of three components: cognitive (beliefs and knowledge), affective (emotions like love or hate), and behavioural (tendency to act).
The cognitive component refers to beliefs or knowledge about an object or situation, forming the basis for attitudes.
The affective component involves emotional responses (e.g., like or dislike) toward an object, often resistant to change.
The behavioural component indicates the tendency to act in a certain way based on one's attitude, influenced by both cognitive and affective components.