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Determinants of Attitude - Perceptual Determinants

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Estimated time: 2 minutes
CISCE: Class 12

Key Points: Perceptual Determinants

  • Object Properties: Attractive objects or people lead to favourable attitudes.
  • Selective Perception: Our perception of an object shapes our attitude towards it.
  • Frame of Reference: Past experiences and knowledge influence how we judge and form attitudes.
  • Social Norms: Group norms shape individual attitudes and perceptions.
 
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