English

Determinants of Attitude - Verbal Determinant

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Estimated time: 3 minutes
CISCE: Class 12

Key Points: Verbal Determinant

  • Language Shapes Attitudes: Language plays a key role in forming opinions, ideas, and attitudes.
  • Indirect Influence: Without direct contact, people form attitudes based on the language used in the media.
  • Mass Media Influence: Newspapers and media shape attitudes by using positive or negative language about individuals or groups.
  • Pro and Anti Attitudes: The use of favourable or unfavourable words influences whether we develop positive or negative attitudes.
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