Topics
Nature and Significance of Management
- Case Study: Tata Group – Excellence in Management
- Concept of Management
- Characteristics of Management
- Objectives of Management
- Importance of Management
- Nature of Management
- Management as an Art
- Management as a Science
- Management as a Profession
- Levels of Management
- Functions of Management
- Coordination as an Essence of Management
- Management in the Twenty-First Century
Principles and Functions of Management
Business Finance and Marketing
Principles of Management
- Case Study: Toyota's Guiding Principles of Management
- Evolution of Management Principles
- Concept of Management Principles
- Nature of Management Principles
- Significance of Management Principles
- Taylor's Scientific Management Theory
- Principles of Scientific Management
- Techniques of Scientific Management> Functional Foremanship
- Techniques of Scientific Management> Standardisation and Simplification of Work
- Techniques of Scientific Management> Differential Piece Wage System
- Fayol’s Principles of Management
- Comparison of Taylor's and Fayol’s Principles.
Business Environment
- Case Study: Dharamveer Kamboj's Entrepreneurial Journey
- Concept of Business Environment
- Importance of Business Environment
- Dimensions of Business Environment
- External Factors> Economic Environment
- External Factors> Social Environment
- External Factors> Technological Environment
- External Factors> Political Environment
- External Factors> Legal Environment
- Economic Environment in India
- The 1991 Economic Crisis and Reforms
- Liberalisation
- Privatisation
- Globalisation
- Demonetisation
Planning
Organising
- Case Study: Wipro's Organisational Restructuring for Growth
- Organising
- Steps in the Process of Organising
- Importance of Organising
- Structure of Organisation
- Types of Organisation Structure > Functional Structure
- Types of Organisation Structure > Divisional Structure
- Comparison Between Functional Structure and Divisional Structure
- Formal Organisation
- Informal Organisation
- Comparison between Formal Organisation and Informal Organisation
- Concept of Delegation of Authority
- Concept of Decentralization
- Comparison Between Delegation and Decentralization
Staffing
- Case Study: Management of Human Resources at Infosys
- Staffing
- Staffing as Part of Human Resource Management
- Evolution of Human Resource Management
- Staffing Process
- Aspects of Staffing > Recruitment
- Sources of Recruitment
- Internal Sources
- External Sources
- Aspects of Staffing > Selection
- Aspects of Staffing > Training and Development
- Methods of Training
Directing
- Case Study: Leadership Development at Ford Motor Company
- Directing
- Principles of Directing
- Elements of Directing
- Supervision
- Motivation
- Motivation> Motivation Process
- Motivation> Importance of Motivation
- Motivation > Maslow’s Need Hierarchy Theory of Motivation
- Motivation> Financial and Non-Financial Incentives
- Leadership
- Communication
- Communication> Formal Communication
- Communication> Informal Communication or Grapevine
- Barriers to Communication
- Improving Communication Effectiveness
Controlling
Financial Management
- Case Study: Tata Steel–Corus Acquisition
- Concept of Business Finance
- Concept of Financial Management
- Financial Decisions> Investment Decision
- Financial Decisions> Financing Decision
- Financial Decisions> Dividend Decision
- Concept of Financial Planning
- Importance of Financial Planning
- Capital Structure
- Factors affecting the Choice of Capital Structure
- Fixed Capital
- Working Capital
Financial Markets
- Concept of Financial Market
- Money Market
- Capital Market
- Primary Market
- Secondary Market/Stock Exchange
- Distinction Between Capital Market and Money Market
- Distinction between Primary and Secondary Market
- Functions of Stock Exchange
- Trading Procedure of Stock Exchange
- Depository Services
- Demat System
- Securities and Exchange Board of India (SEBI)
Marketing Management
- Concept of Marketing
- Concept of Marketing Management
- Marketing vs. Selling
- Marketing Management Philosophies
- Functions of Marketing
- Concept of Marketing Mix
- Marketing Mix> Product
- Classification of Products> Consumer Products
- Classification of Products> Industrial Products
- Branding
- Packaging
- Labelling
- Marketing Mix> Pricing
- Marketing Mix> Physical Distribution
- Marketing Mix> Promotion
- Promotion Mix
- Advertising
- Personal Selling
- Sales Promotion
- Public Relations
- Distinction Between Advertising and Personal Selling
Marketing
- Concept of Financial Market
- Types of Financial Market
- Money Market
- Capital Market
- Primary Market
- Secondary Market/Stock Exchange
- Securities and Exchange Board of India (SEBI)
- Distinction Between Capital Market and Money Market
- National Stock Exchange of India (NSE)
- Overview of Marketing
Consumer Protection
- Case Study: Consumer Protection in Banking Services
- Concept of Consumer Protection
- Importance of Consumer Protection
- Consumer Protection Act, 2019
- Concept of Consumer
- Consumer Rights
- Responsibilities of Consumers
- Ways and Means of Consumer Protection
- Redressal Agencies Under The Consumer Protection Act
- Role of Consumer Organisations and NGO's
- Overview of Consumer Protection
Estimated time: 13 minutes
CBSE: Class 12
Need of Management
- Management is essential for all organisations – both business and non-business.
- It enables organisations to achieve their goals through coordinated efforts.
- Managers perform interrelated functions to keep the organisation running.
- Management involves different levels, with top managers spending more time on planning and organising than lower-level managers.
CBSE: Class 12
Management Functions
- Planning - deciding what needs to be done (e.g., identifying products, target markets).
- Organising - arranging funds, staff, and resources.
- Coordinating - working with suppliers, raw material sources, and team members.
- Controlling / Feedback - taking customer feedback and making adjustments.
CBSE: Class 12
Case Study 1: Tata Group – Excellence in Management
- Tata Group was founded on strong values with a focus on worker welfare and social responsibility.
- Planned and built the city of Jamshedpur around Tata Steel operations.
- Diversified into multiple sectors: Steel, Automobiles, IT, Power, Chemicals, Beverages, Telecom, Hotels
- Market capitalisation: approximately $103.51 billion (2016–17).
- Demonstrated environmental responsibility — achieved ISO 14001 (environmental management certification).
- Partnered with UNICEF for projects in Thailand and Europe's "Future Generations" programme.
- Example of how a large organisation uses management across all functions and levels.
CBSE: Class 12
Case Study 2: Smita Rai – Namchi Designer Candles
- Smita Rai is an entrepreneur from Namchi, South Sikkim.
- Started "Namchi Designer Candles" with support from NEDFI (North Eastern Development Finance Institute).
- Mission: Empower rural women through candle-making.
- 100% women workforce employed in the unit.
- Specialised in Diwali-themed customised candles.
- Won awards for women entrepreneurship.
- Smita's management functions in practice:
- Planning production and sales
- Organising funds and staff
- Coordinating with suppliers
- Taking customer feedback
CBSE: Class 12
Key Points: Case Study: Tata Group – Excellence in Management
- Management is essential for all organisations, regardless of size or type.
- Managers perform interrelated functions — planning, organising, coordinating, and controlling.
- Top-level managers spend more time on planning and organising than lower-level managers.
- Tata Group illustrates management excellence through diversification, worker welfare, and environmental responsibility ($103.51bn market cap, ISO 14001).
- Namchi Designer Candles shows how management functions apply even in small, rural enterprises with a social mission.
- Both examples confirm that achieving organisational goals requires coordinated management effort at every level.
